The Germany Business Unit of Coca-Cola is responsible for the strategic brand management of our whole portfolio. The workforce in Berlin is split into the following departments:

  • Marketing
  • Integrated Marketing Communications
  • Venturing & Emerging Brands
  • Commercial Strategy & Operations 
  • Knowledge, Insights & Planning
  • Technical
  • Finance
  • Human Resources
  • Public Affairs & Communications

We asked all departments to answer three questions to help you get an idea of what it would be like to become part of the respective teams. Here’s what they tell you:

Marketing

1. What are the main responsibilities of the Marketing department?
Our main responsibility is to act as business managers for our brands. This involves generating clear and compelling consumer and shopper insights and from these developing clear strategies that will allow our brands to grow. Finally, we provide the leadership to orchestrate and design exciting marketing activities that engage our target consumers.
2. What is a special project you and your team are or were working on?
We are lucky enough to work on exciting and special projects every day at Coca-Cola! One great example is the Coca-Cola Christmas program which the German team leads for the whole Coca-Cola world. This entails leadership of a program that travels to over 100 countries and utilizes the classic icon of Santa and the Coca-Cola trucks to bring happiness to everyone at Christmas time.
  
3. Which specific qualities are you looking for in your team members?
We are always looking for talented and special people in Coca-Cola marketing. That’s people who are passionate about understanding the consumer, who love to draw out insights that allow us to develop compelling marketing programs, exciting our consumers. We look for people who can lead others, collaborate across other departments and geographies (both European and Global), who are hungry to win and can inspire our business behind big ideas to grow our brands.


Integrated Marketing Communications

 

1. What are the main responsibilities of the Integrated Marketing Communications (IMC) department?
We are responsible for developing and implementing integrated marketing campaigns for the entire portfolio of our brands. Typically, we are the interface between the internal marketing colleagues and our creative partners, publishing houses, TV stations, etc. We identify what is trending in consumer marketing and help our brands to have the best impact in the advertising world. 
2. What is a special project you and your team are or were working on?
Again, we’d like to mention the Global Coca-Cola Christmas campaign, since it’s one of the greatest campaigns we are working on. For many years now, Germany is developing the concept and creative campaign for the entire Coca-Cola world. We speak with our London-based agency, shoot the TV commercial with an Argentinean film director in Budapest and present our creative concept to other Coke markets worldwide. And we worked on the great "Trink ‘ne Coke mit" campaign which was recognized as Campaign of the Year by the leading advertising magazine "New Business".
3. Which specific qualities are you looking for in your team members?
In the IMC Team we are looking for all different kinds of talent because we have a broad portfolio of tasks. You can either be very good in project management and creative conception, you might have a professional expertise in media planning and buying or you know exactly what is going on in the digital world. We are always looking for talented and dedicated individuals who love to work with our great team!

Venturing & Emerging Brands

1. What are the main responsibilities of the Venturing & Emerging Brands (VEB) department?

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The task of the VEB department is to react to the trend of an aging population and the need of more natural and functional products. With an increasing age, people tend to drink more water or enhanced water, coffee and other still drinks. We are tapping into new segments that are still in the development phase, like coconut water and vitamin enhanced water. At the same time we are building brands in existing segments. VEB is complementing our classical portfolio by adding functional beverages like Relentless, glacéau vitaminwater, ZICO coconut water or Chaqwa coffee. 
2. What is a special project you and your team are or were working on?
The team launched glacéau vitaminwater in a city-by-city approach, starting in the highly profitable away-from-home channel, and we are currently in a test phase with ZICO coconut water. We are continuously looking for innovations and opportunities to import new ideas to improve our way of operating.
3. Which specific qualities are you looking for in your team members?
In the VEB team we are looking for holistic business managers with a high level of accountability and intrinsic motivation. 
 

Commercial Strategy & Operations

1. What are the main responsibilities of the Commercial Strategy & Operations (CSO) department?
Our department is responsible for defining the commercial framework, strategies and plans upon which all of our brands are sold to shoppers and consumers, through our customers. We define the price and package architecture for our brands based on shopper, customer and consumption occasion insights. And we lead the franchise dialogue with Coca-Cola European Partners Deutschland GmbH, our German bottling partner.

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2. What is a special project you and your team are or were working on?
In 2013, we deployed the first Coca-Cola online shop that delivered personalized Coca-Cola bottles to consumers within our Share a Coke campaign. Consumers had the possibility to go on line, type in their names and those of their friends and families, and have each bottle of Coca-Cola printed with their individual names on the label – and they loved it! We also introduced the first can multipack design to be placed in peoples’ home refrigerators and provide a convenient dispensing utility for the consumers. We called it "Friendspack”: it’s a 10 cans pack that can be enjoyed with family and friends at home. We furthermore developed the most engaging shopper promotions within our Polar Bears campaign, our association with the Bundesliga, and lately around the FIFA World CupTM 2014.
3. Which specific qualities are you looking for in your team members?
We are looking for people who are passionate about understanding how the shopper behaves, who have strong analytical skills, who can work in multi-functional teams, and who can mobilize people.

Knowledge, Insights & Planning

Uta Formeseyn
Uta Formeseyn, Director Knowledge, Insights & Planning

1. What are the main responsibilities of the Knowledge, Insights & Planning (KIP) department?
In our department we drive better business decisions and thus create sustainable value for the Coca-Cola system in Germany by…

  • understanding current and future demands of our consumers, shoppers and customers
  • continuously tracking and evaluating our business performance, and thus identifying issues and growth opportunities
  • owning our system’s planning processes, delivering leading-edge consumer, shopper and customer strategies, advising on course corrections and fostering speedy executive decision-making

2. What is a special project you and your team are or were working on?
Our team is continuously working cross-functionally on a broad range of strategic and tactic projects – both nationally and internationally. Our award-winning ‘shopper household segmentation’ that won a global best practice award and is front and center of our Business Unit’s consumer and commercial strategies is at the heart of our work. Our projects range from tracking how well we do in the market place to identifying meaningful growth opportunities and the right approaches to tap into those with our consumers, shoppers and customers.
3. Which specific qualities are you looking for in your team members?
We are looking for all different kinds of talents, because we have a broad portfolio of tasks. You ideally have a professional background in FMCG (fast moving consumer goods) plus consulting experience. You can either be a strong strategic thinker with an analytical mind-set, strong in storytelling or a very talented, while business-oriented market researcher. You should have a curious mind, a can-do attitude and a strong interest in driving the business through powerful insights. We are always looking for talented people, so don’t hesitate any longer – apply and find out what a great team we are to work with!

Technical

1. What are the main responsibilities of the Technical department?
Technical plays a critical role in achieving the Company’s business goals. We ensure the trust of consumers and stakeholders and make sure that we are seen as an innovative and responsible provider of safe and high quality products and packages. Our work spans from science to commercialization, from sustainability to innovation, from packaging and equipment to operational effectiveness, and beyond.

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2. What is a special project you and your team are or were working on?
One special project was the implementation of a new quality program for brewed coffee, which was awarded the The Coca-Cola Company Quality & Food Safety Award in 2013. Another important part is developing our sustainability strategies in reducing our water and energy usage, materials and equipment.
3. Which specific qualities are you looking for in your team members?

  • Solid technical background (life sciences, engineering or regulatory)
  • Promote a work environment that fosters creative thinking, innovation and rational risk-taking
  • Excellent analytics and problem solving
  • Influencing skills
  • Working cross-functionally, having a natural networking behavior to combine the own expertise with others
  • Constantly develop self and others to improve performance
  • Winning spirit – the sparkles in the eyes 
  • Show positive energy, be open-minded and curious 
  • Embrace change 
  • Seek and provide feedback



Finance

1. What are the main responsibilities of the Finance department?  
We have three main responsibilities: First, we are accountable for stewarding financial resources which our colleagues from the Integrated Performance Management, Marketing Expense Management, and Commercial Finance focus on. We also act as business partner to our key customers in the other departments and continuously strive to drive process improvements.
2. What is a special project you and your team are or were working on?  
A project that has contributed in so many different ways to the overall success of the Coca-Cola system here in Germany, was the following: We analyzed the profitability of our Coca-Cola product portfolio from a retailer point of view. The objective was to show to our customers how much money they make with placing our products in different parts of the store.
3. Which specific qualities are you looking for in your team members?
We are easy people to get along with so make a move and show us who you are. Basically, we are looking for people with integrity, strong relationship skills, and a thirst for knowledge. Of course, a background in Finance helps.

Human Resources

 

Nadine Ziese
Nadine Huismann, Director Human Resources

1. What are the main responsibilities of the Human Resources (HR) department?
The Human Resources function partners with the business as a strong consultant on all topics related to Organizational Design, Talent Development, Compensation & Benefits, Employee Relations, Talent Acquisition and Strategic Workforce Planning, be it short, middle or long-term. Beyond that there are a lot of initiatives for our employees in Germany we lead and manage in HR, with our associates’ well-being as one of our ongoing priorities. And last but not least, we provide best-in-class service to our people in terms of Personal Administration on our mission to put a capital H in Human Resources.
2. What is a special project you and your team are or were working on?
We constantly strive to stay among Berlin’s top employers and continue to ensure a Workplace of the Future. In 2013 we moved to our new office, allowing for open, transparent communication and cross-functional collaboration in lean structures. In addition, we continue to complement our offer for employees to ensure a good balance in work and life. We have established an infrastructure that supports private obligations (in-house Citizen Center, cleaning services, and regular visits from the “bicycle doctor” - just to name some). In addition, we support associates’ social engagement with extra leave. The list is even longer - the most relevant for us: our associates do value our efforts. In 2013 an internal Employee Engagement Survey showed that our Germany Business Unit´s associates are more engaged than any other benchmark, internal as well as external.
3. Which specific qualities are you looking for in your team members?
We are a small and manifold team in Berlin, from Working Student to HR Director, from 24 to 49 years - being part of a bigger centralized global HR community. As diverse as we are, we all have one thing in common: We love what we do and we love to contribute to the overall success. So if you’d like to join us, either in the local team or the broader HR community, you need to be passionate about what you do, putting the customer into the front and center. Most importantly, you need to feel as privileged as we do to be one of the 700,000 associates worldwide who give Coca-Cola a face. Excited about what you just read? Then don’t wait any longer, reach out to us and become part of the Coca-Cola family!


Public Affairs & Communications

1. What are the main responsibilities of the Public Affairs & Communications (PAC) department?

Our core responsibility is to lead the overall communication strategy for the Company and its brands in Germany, to drive trust and public acceptance. To do this, we maintain an ongoing dialogue with various stakeholders: online and offline, from media to politics, from organizations to consumers. We tell the world Coke stories – about our sustainability programs and broad engagement for communities, about our products and brand activities, and about our ideas of how to lead an active, healthy and happy life.
Patrick Kammerer
Patrick Kammerer, Director Public Affairs & Communications

As a shared function, we are responsible for both the national communication of Coca-Cola GmbH and the local communication of our bottling partner, Coca-Cola European Partners Deutschland GmbH.
Through our consumer interaction center, we answer consumer questions day by day – on the phone, via e-mail and in social networks. Last but not least, we’re also in charge of managing crisis and issues, finding the right words to talk to the public.
2. What is a special project you and your team are or were working on?
We have been in the driving seat for the development of two great social cause campaigns. The Coke light campaign “Listen to your heart” helps women to understand the risks of a heart attack and supports prevention programs. The Fanta “Playground Initiative” is all about creative and safe playing for children, renovating playgrounds in the whole country. Our team has also developed a truly leading digital engagement strategy, based on our new online magazine, Coca-Cola Journey, a digital consumer interaction center and a growing dialogue with fans in social networks.
3. Which specific qualities are you looking for in your team members?
We need communication generalists who are digitally savvy, socially connected, great story tellers – and foremost fully aware of the rapidly changing media behavior of our audiences. If you understand where people get their news today, how they make consumption decisions, and if you find a smart way to be part of the dialogue – then you could also be a part of our team.